Include relevant keywords that describe the product clearly.

Start titles with key terms like brand, product type, or size.

Use terms customers actually search (from Google data).

Keep titles readable, not overloaded with keywords.

Try different formats to see which gets more clicks/sales.

Don't copy manufacturer text. Write your own.

Add keywords in a natural way without stuffing.

Highlight what matters most to your customer.

Images should be clear, in-focus, and well-lit.

Use additional images to show more views.

Avoid any text or branding on images.

Include all required product identifiers.

Size, colour, gender, and material if applicable.

Choose the correct category from Google's taxonomy.

Use your own structure to help campaign setup.

Ensure price and availability match your site exactly.

Include correct promotion price and date fields.

Check for and resolve pricing issues weekly.

Group products by margin, seasonality, or campaign type.

Use custom labels to structure your ad campaigns.

Get keyword ideas from Google Ads data.

Update based on what customers are actually looking for.

Use DataFeedWatch, Channable, or similar for automation.

Automate title updates, stock changes, etc.

Check top-spending products for CTR and ROAS.

Stop or adjust underperforming products.

Review Google Merchant Center for issues.

Address feed issues like missing GTINs or policy violations.

Use auto-updates to help fix minor changes.