What's GA4 for?

Tracks how users interact with your website, including page views, conversions, and user journeys. Essential for understanding which campaigns and traffic sources drive the most value.

What's the use of tag manager?

A tool that allows you to manage all your tracking tags (like GA4, Ads, Hotjar, etc.) in one place without constantly editing the site's code—saves time and reduces developer dependency.

If you have physical location

Shows your business in Google Search and Maps. Helps build credibility and improves local visibility—important if you have a physical location or want to appear in location-based searches.

Compulsory if wanna run google shopping ads

Required to run Google Shopping ads. It's where you upload your product data so it can be shown in the shopping section of Google Search.

For SEO Purposes

Helps track your site's organic search performance and indexing status. It alerts you to SEO issues and provides insights into which keywords and pages are performing best.

Google Shopping Feed

Supplies product information (title, description, price, etc.) from your site to Merchant Center. A properly formatted feed is essential for your Shopping Ads to work properly.

Can use Klaviyo

Allows you to retarget users who added items to their cart but didn't complete checkout. You can re-engage them through email tools like Klaviyo or Google Display/YouTube ads.

For YouTube Ads

Needed for running YouTube video ads and creating remarketing audiences based on video engagement. Great for top-of-funnel and brand awareness campaigns.

Google Tag Manager

Enables the deployment of all your conversion tracking tags—like form submissions, purchases, and scroll depth—without manual coding on each page.

Google Analytics GA4

Tracks key actions (events) like purchases or signups. Helps attribute conversions to specific channels or campaigns for better optimisation.

Form Submission/Sign Up

Measures when a user submits a contact form, inquiry, or newsletter sign-up—important for lead generation campaigns.

Purchase

Tracks eCommerce transactions to determine how much revenue is being generated from ad campaigns.

Website Phone Number

Allows you to track when users click or tap the phone number on your site (especially useful for mobile users).

Call Extension

Tracks calls made directly from your Google Ads without visiting your website. Useful for businesses that rely on inbound phone calls.

Why is this important?

Use all available headline characters to improve visibility, include more relevant keywords, and make the ad more compelling. Longer, detailed headlines increase the chance of attracting clicks.

Why is this important?

Take advantage of the full description space to convey your value proposition, benefits, and CTA. Helps differentiate your offer from competitors.

Why is this important?

Google evaluates your ad for quality, variety, and relevance. A "Good" or "Excellent" strength increases ad impressions and lowers CPC.

Why is this important?

Used in responsive ads and show up on the Display Network. Visually support your message and improve engagement.

Why is this important?

Reinforce brand recognition and build trust with users.

Why is this important?

Adds a clickable phone number to your ads, encouraging users to call your business directly from the search results.

Why is this important?

Shows your physical location beneath your ad. Great for local businesses and improves local ad relevance.

Why is this important?

Shows product pricing directly in the ad, helping set user expectations and improve click quality.

Why is this important?

Direct users to specific pages (e.g., Services, About, Contact). Increases CTR and improves ad visibility.

Why is this important?

Highlights key selling points or offers like "Free Shipping" or "24/7 Support." Helps boost engagement.

Why is this important?

Lists categories, product types, or services. Adds informative value to your ads and improves quality.

Why is this important?

Choose from Broad, Phrase, or Exact match types to control who sees your ads. Helps balance reach vs relevance.

Why is this important?

A structured plan ensures you're targeting high-intent, relevant keywords and avoiding low-quality traffic.

Why is this important?

Filters out irrelevant or low-converting searches. Saves budget and improves targeting accuracy.

Why is this important?

Google's internal score (1-10) based on CTR, ad relevance, and landing page experience. Higher scores = lower CPC.

Why is this important?

Google's prediction of how likely your ad is to get clicked. Influences ad rank and cost.

Why is this important?

Measures how relevant, helpful, and easy-to-navigate your landing page is. Impacts ad quality and user satisfaction.

Why is this important?

Indicates how closely your ads match the keywords you're targeting. High relevance improves CTR and quality score.

Why is this important?

Determines how Google bids on your behalf (e.g., Maximize Conversions, Target CPA). Choose based on your goals.

Why is this important?

Sets daily or monthly limits to control ad spend. Helps with pacing and forecasting. Determines how much Google will display your ads.

Why is this important?

Target specific user segments (e.g., in-market, remarketing) to refine who sees your ads.

Why is this important?

Controls where your ads are shown geographically—target countries, cities, or radii.

Why is this important?

Run ads during the hours or days that matter most to your business (e.g., business hours only).

Why is this important?

Utilise all available characters to make headlines more informative and compelling. This increases visibility across Google's multiple placements (Search, Display, YouTube, etc.).

Why is this important?

Fully utilise descriptions to highlight benefits, unique selling points, and a strong call to action (CTA). More information helps improve engagement.

Why is this important?

Google scores your ad based on quality and variety. A higher rating increases reach and efficiency, lowering CPC.

Why is this important?

Specify a clear CTA (e.g., "Shop Now," "Get a Free Quote"). Helps guide users toward the next step in their journey.

Why is this important?

Essential for display, shopping, and YouTube placements. High-quality, relevant images boost ad engagement.

Why is this important?

Performance Max favors video content. If you don't upload one, Google may auto-generate videos, which may not align with your brand. Custom videos improve performance.

Why is this important?

Reinforces brand identity across placements. Helps establish trust and recognition.

Why is this important?

Enables users to call your business directly from the ad, making it easier to convert phone leads.

Why is this important?

Displays your business address in the ad. Essential for local businesses.

Why is this important?

Helps set expectations and attract serious buyers by showing product pricing upfront.

Why is this important?

Provides additional navigation links (e.g., "About Us," "Services," "Contact"). Improves CTR.

Why is this important?

Highlights key selling points, promotions, or USPs (e.g., "Fast Shipping," "Money-Back Guarantee").

Why is this important?

Lists additional product/service details (e.g., "Available Colors: Red, Blue, Black"). Adds more context to ads.

Why is this important?

Target users who previously visited your site. Helps recapture potential customers and boost conversions.

Why is this important?

Targets users based on search behavior, ensuring ads reach high-intent audiences.

Why is this important?

Uses email lists to show ads to past customers or leads. Helps drive repeat business.

Why is this important?

Expands reach to users similar to your existing audience. Helps attract new but relevant customers.

Why is this important?

Well-optimised titles improve visibility in Shopping Ads and Performance Max campaigns. Use relevant keywords.

Why is this important?

Detailed descriptions help Google understand your products and improve ad placements.

Why is this important?

Clearly state shipping timelines and costs to manage customer expectations.

Why is this important?

Transparency about return policies increases buyer confidence and reduces friction.

Why is this important?

Determines how Google optimizes bids (e.g., Maximize Conversions, Target ROAS). Align it with your campaign goals.

Why is this important?

Controls daily or total campaign spend. Helps balance visibility with cost management.

Why is this important?

Defines who sees your ads. Use targeting options like in-market, affinity, and remarketing.

Why is this important?

Specify geographic targeting to ensure your ads reach the right audience.

Why is this important?

Set timeframes for when ads run to optimize for business hours or high-converting periods.

Why is this important?

Keeping it above 80% ensures campaigns are running efficiently and taking advantage of best practices.

Why is this important?

Google's automated insights reveal trends, audience shifts, and performance changes. Regularly reviewing them helps adapt strategies proactively.

Why is this important?

Shows how your ads perform against competitors in search results. Helps refine bidding and budget allocation.

Why is this important?

Analysing ad placements and times helps identify peak performance periods and refine ad scheduling.

Why is this important?

Track total ad spend to ensure budget alignment with expected return on investment (ROI).

Why is this important?

Measures the number of conversions generated. Helps determine if campaigns are achieving their objectives.

Why is this important?

Evaluates how efficiently leads are being acquired. A high cost per lead may indicate the need for better targeting or ad improvements.

Why is this important?

Indicates how often users click on your ad after seeing it. A low CTR may suggest weak ad copy or targeting issues.

Why is this important?

The percentage of visitors who take the desired action (purchase, sign-up, etc.). Helps gauge landing page and ad effectiveness.

Why is this important?

Track total ad spend to ensure budget alignment with expected return on investment (ROI).

Why is this important?

Measures the number of conversions generated. Helps determine if campaigns are achieving their objectives.

Why is this important?

Evaluates how efficiently leads are being acquired. A high cost per lead may indicate the need for better targeting or ad improvements.

Why is this important?

Indicates how often users click on your ad after seeing it. A low CTR may suggest weak ad copy or targeting issues.

Why is this important?

The percentage of visitors who take the desired action (purchase, sign-up, etc.). Helps gauge landing page and ad effectiveness.